Why must change be changed. - because it is risky.
In revival of the fittest : why good companies go bad and how great managers remake them ( HBS Press 2003) Donald sull suggests that embracing change is not a norm at established companies in traditional lines of business. For most executives the primary dilemma is not resisting temptation to change but breaking free of the old business strategies that have worked so well in the past but are no longer effective.
He has used the term "active inertia" for firms that respond to competitive threats by doing more of the things that have worked previously even though the environment has changed.
I am sure some readers here can relate to it , having seen it around them in their organizations. Pretty Risky.
How do you influence these executives to Change?. How do we persuade them?
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